Did you know that most energy bars are lab-made and engineered to sit on a shelf for years at a time? The very first energy bars were actually created by NASA scientists in the 1960’s to keep astronauts alive in the event they got lost in space for prolonged periods. Yum. And that’s essentially been the status quo ever since.
We think it’s time for change. Unwrapp’d was founded by a Holistic Nutritionist and an Environmental Consultant. We’re putting our unique backgrounds to work to simplify healthy eating and address the food industry’s single-use plastic crisis. Our mission may be significant, but we don’t take ourselves too seriously. Our energy bites are made fresh every week in Denver, CO by people wearing funny aprons and jamming out to 90’s music.
We call it the “3 goods” business model: good people, having a good time, making good food.
And here’s the rad impact we’re having:
It’s rooted in our company name. We chose the name Unwrapp’d because we refuse to use single-use, disposable wrappers. Single-use plastic packaging is the largest source of plastic pollution in the world, so we’ve opted for multi-serving 100% recyclable and reusable packaging instead.
To reduce energy consumption, we do almost everything manually. We use our hands (with gloves on, duh) in sorting ingredients, jarring, lidding and labeling. Even the equipment we make our soft and chewy protein bites on is manually operated—no electricity needed.
And all of this manual labor has an additional benefit: the best biceps in the industry!
Whether it’s the nuts and seeds that go in our products, or the cardboard boxes that transport our jars to grocery stores around the country, we source local whenever possible to support and employ those within our communities. This has the added environmental benefit of reducing transportation emissions. +1 for Mother Nature.
What About The Plastic!?
We're happy you asked!
There are 3 reasons we use PET plastic jars.
It’s the most widely accepted and easily recycled material that currently exists. Our jars have the #1 next to the recycle symbol which means your street side recycling service will recycle it.
Glass is much heavier, which requires more gas and oil to transport. Glass also requires more packaging (plastic and paper) to prevent breakage during transportation. If you practice recycling, the plastic jar is a greener way to go. This Washington Post article goes into plenty more detail if you don’t believe us.
Tim Debus, president and CEO of the Reusable Packaging Association, said it best: “The real root evil of the pollution is not material based. It’s disposability.” Give your empty jar a second, third or fourth life when you’re finished by storing leftovers, planting a flower, or using it as a change jar. Or, join the reuse revolution!