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Why We’re Changing our Name

Thinking outside the wrapper is what defines us and our customers. We needed a name to reflect this. We launched this company from a basement in Denver, Colorado with nothing more than a why. Not a what or a how, but a WHY. We were fed up with the deceit, lies, and misleading marketing of the food industry–the worst offenders...
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The 1 Minute Banana Nut Smoothie Recipe to Keep You Clear of Refined Sugar

I recently traveled to Europe for a week. Inevitably, I was forced to deal with airport food along the way. During one layover, while particularly desperate, I stopped by a smoothie joint and ordered a “regular size” banana smoothie. Maybe there’s some metric system conversion I’m not aware of, but the thing was massive. Way...
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Diana Becker’s VERY Honest Opinion On 6 Common Protein Bars

Diana Becker of Live Lean Eat Green recently wrote a great blog post examining the ingredientsin six of the most popular protein bars on the market today. She gave us permission to share her article here. If you find yourself reaching for one of these bars after a workout or while doing your weekly grocery shopping, this blog post...
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Love Your Sweet Heart Like Your Life Depends On It (Because it does…)

Happy Valentine’s Day! Whether you observe the holiday or view it as one of the largest, most successful marketing ploys of all time, it’s as good a day to think about the heart as any. With National Heart Month officially reaching the halfway point, we wanted to provide a brief reminder on why your heart...
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Why Parents are Ditching the Granola Bars for this Nutrition Bar Dough

Unwrapp’d Nutrition Bar Dough has gained fans from CrossFit gyms to neighborhood farmers markets, but there are several reasons why it’s an especially sweet choice for parents to give their kids.  1. No Added Sugar or Naughty Additives Many products marketed toward kids are full of added sugars and sweeteners, dyes, trans-fats, preservatives, and other...
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6 Ways Sugar Will Increase Your Chance of Getting Sick This Winter

Feeling a tad under the weather? Already had a cold this winter? You’re not alone. Despite how often we blame them, getting sick this time of year isn’t just due to being around others who are sick, the cold weather, or the stress of the holidays. There’s another culprit at work, one that resides in our eggnog, wine,...
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The Nice List: Your Definitive Guide to Navigating the Nutrition Bar Aisle

This is part two of a two-part series analyzing the best and worst ingredients of the nutrition bar industry. See part one: The Naughty List. Stores all over the world will be frenzied and frantic with holiday shoppers for the next few weeks. But if there’s one store aisle that’s always crazy no matter the season,...
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The Energy Bar/Protein Bar Naughty List

This is part one of a two-part series analyzing the best and worst ingredients of the nutrition bar industry. Santa’s watching what ingredients you consume… Well it’s that time of year again—time for Santa to make the two most important lists in the world; the naughty and nice lists. Now, we realize Santa is more of a...
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sugar aging

How Sugar Makes You Age Faster

Want an easy and inexpensive way to look and feel younger? Kick your sugar kick! The phrase “eat less sugar” is ubiquitous, but besides its links to type II diabetes, obesity, and cavities, other negatives of sugar are rarely discussed in the media. Maybe everyone is tired of hearing about sugar to the point that...
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Avoid Refined Sugar this Halloween with these 6 Non-Lame Paleo Recipes

Even though Halloween is a modern holiday, you can bet our primitive ancestors got a kick out of scaring each other with skulls and spiders. What they didn’t do, however, was worry about finding holiday recipes free of refined sugar that also taste good. Our food doesn’t always walk on the ground, swim in the...
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