You can now skip the bar and get the jar in Des Moines area Hy-Vees.
We’re going home. As Iowa natives, Reed and I are excited to announce that after over a year of exclusively selling in Colorado stores, you can now find Unwrapp’d in select Des Moines area Hy-Vees. We’ve been blessed to launch Unwrapp’d in Colorado, but it was Iowa that first launched us.
We have so many friends and family in the Hawkeye state to thank for supporting us up to this moment! A special shout out is deserved for Brian Boeding, however, for being a fantastic partner in bridging our startup with Hy-Vee.
As lifelong shoppers at Hy-Vee growing up, we’re humbled to offer an alternative to today’s status quo energy bars and sugary snacks to Iowa shoppers. We think Unwrapp’d will fit nicely into the the busy lives of our fellow Iowans from breakfast to bedtime. And the jars sure will look nice next to those helpful smiles in every aisle!
We hope to roll Unwrapp’d out to more towns and cities across Iowa (and beyond) in the months ahead. And, hey, next time someone says a Hawkeye and Cyclone can’t coexist just point them to the story of two crazy guys in Colorado daring to take on the oversaturated energy bar industry.
Tom & Reed